Often branded in English as “Learnings,” Lexin Shengwen exclusively targets overseas customers and claims to have over 800 million global users across its suite of mobile gaming apps, which include word puzzles, digital coloring books, sudoku, and meditation. “Little is known about the KJV Bible app and its developer, registered on both the iOS and Android app stores under iDailybread Technology.”Ī cross-check with Hong Kong’s corporate registry shows that in traditional Chinese, iDailybread’s company name, Lexin Shengwen, mirrors that of a Beijing-based company. Federal Communications Commission (FCC) filings for several of these companies. Hong Kong government records and corporate websites show that unit 605 has been used as an address for over a dozen different Chinese technology companies, including smartphone manufacturers and a Bluetooth research and development firm. The address listed, Fa Yuen Commercial Building, 75-77 Fa Yuen Street, unit 605, sits above an off-brand Adidas store. IDailybread’s app store registration points to a corporate address in Hong Kong’s densely populated Mong Kok neighborhood, on a street famous for its sportswear vendors. On a bare bones corporate website the developer posted, “iDailybread is a group of devoted Christians, working hard on this bible project,” but it’s not clear who are the members of this group or where their operations are based. Another 24 apps from the developer have been removed from the Google Play store since 2016, according to mobile analytics service Data.ai. The search led to a crowded Hong Kong shopping district and a mid-sized Chinese mobile gaming company called Lexin Shengwen-and revealed how a growing number of users are flocking to the app with seemingly little interest in the company behind it.Īccording to the Google Play store, iDailybread owns seven Christian-oriented apps, including other Bible services and Bible-themed games. By tracing digital breadcrumbs left by iDailybread and reviewing government filings, Rest of World attempted to identify the true owner of the app. In Nigeria and Ghana, the app peaked as the third and fourth most downloaded free app in each country, respectively.įor all its recent popularity and rising profile among Christian users around the world, little is known about the KJV Bible app and its developer, registered on both the iOS and Android app stores under iDailybread Technology. The same month, the app placed in the top 100 most downloaded apps in some of the world’s most populous Christian-majority markets, including the United States, Brazil, and the Philippines. In January alone, the Android version of the app was downloaded over 5 million times around the world, according to the market intelligence firm Sensor Tower. Launched in 2018, the KJV Bible app has climbed the global Android charts with its English and Portuguese editions in the last few months. The app also features a full digital reader and audio book version of the Bible, daily scripture passages and devotions, and pop quizzes to test a user’s biblical knowledge. Over the course of the day, a user of the King James Version Bible app may receive nearly a dozen push notifications - messages like “Jesus is my rock!” “God is always on time ⏰,” and “I will never walk alone.” Each notification, accompanied by a four-second-long hallelujah chorus, is a call to prayer.
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